Joanne Lyu, PhD
Postdoctoral Scholar
Medicine
School of Medicine

During the fellowship at UCSF, Joanne has integrated her expertise in communication and media with tobacco control. Her current research focuses on three fields: Mass media representation of tobacco products, especially e-cigarettes, social media data analysis on health-related issues, and vaping and smoking cessation interventions delivered via social media. A paper led by Joanne on media representation of e-cigarettes in China won Top Paper Award in the Health Communication Division at the 71st annual conference of International Communication Association (ICA). Her application for the Ruth L. Kirschstein National Research Service Award (NRSA) Individual Postdoctoral Fellowship (F32) got a perfect review score (impact score: 10, percentile: 1). Joanne is now working on developing a peer mentoring system applicable to social media interventions for teen vaping cessation. This system has the potential to address the challenge of reduced engagement over time in social media interventions, and further increase the efficacy of these interventions.

• A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies.
  International journal of environmental research and public health 2022 Lyu JC, Huang P, Jiang N, Ling PM
• Development of a WeChat-based Mobile Messaging Smoking Cessation Intervention for Chinese Immigrant Smokers: Qualitative Interview Study.
  JMIR formative research 2022 Jiang N, Rogers ES, Cupertino P, Zhao X, Cartujano-Barrera F, Lyu JC, Hu L, Sherman SE
• Characterizing Participant Perceptions about Smoking-Cessation Pharmacotherapy and E-Cigarettes from Facebook Smoking-Cessation Support Groups.
  International journal of environmental research and public health 2022 Lee A, Chang AA, Lyu JC, Ling PM, Hsia SL
• Receiving and giving electronic cigarettes as gifts in China: Findings from International Tobacco Control China Survey.
  Preventive medicine reports 2022 Lyu JC, Sung HY, Yao T, Quah ACK, Jiang Y, Fong GT, Max W
• Electronic cigarette related topics with conflicting arguments in Chinese newspapers.
  Tobacco induced diseases 2022 Lyu JC, Huang P, Ling PM
• Evolution of media frames about e-cigarettes from 2004 to 2019: a content analysis of newspapers in China.
  Health education research 2022 Lyu JC, Wang D, Mao Z, Ling PM
• Vaping discussion in the COVID-19 pandemic: An observational study using Twitter data.
  PloS one 2021 Lyu JC, Luli GK, Ling PM
• Longitudinal Associations Between Use of Tobacco and Cannabis Among People Who Smoke Cigarettes in Real-world Smoking Cessation Treatment.
  Journal of addiction medicine 2021 Nguyen N, Neilands TB, Lisha NE, Lyu JC, Olson SS, Ling PM
• COVID-19 Vaccine-Related Discussion on Twitter: Topic Modeling and Sentiment Analysis.
  Journal of medical Internet research 2021 Lyu JC, Han EL, Luli GK
• News Media Coverage of E-Cigarettes: An Analysis of Themes in Chinese Newspapers
  International Journal of Communication 2021 Lyu JC, Wang D, Huang P, Ling P.
• In R. E. Brown, B. St.John III, & J. Z. Hou (Eds.), The Global Foundations of Public Relations: Humanism, China and the West
  Crisis Communication in China 2021 Lyu JC, Huang P
• Understanding the Public Discussion About the Centers for Disease Control and Prevention During the COVID-19 Pandemic Using Twitter Data: Text Mining Analysis Study.
  Journal of medical Internet research 2021 Lyu JC, Luli GK
• Public Opinion About E-Cigarettes on Chinese Social Media: A Combined Study of Text Mining Analysis and Correspondence Analysis.
  Journal of medical Internet research 2020 Wang D, Lyu JC, Zhao X
• Has the Internet Won the Hearts of Chinese College Students? A Comparative and Communication Medium Dependency Approach
  China Media Research 2019 Lyu JC
• In B. Heath, & W. Johansen(Eds.), the International Encyclopedia of Strategic Communication
  Communication Excellence 2018 Lyu JC, Huang YH
• In A. M. George, & K. Kwansah-Aidoo (Eds.), Culture and Crisis Communication: Transboundary Cases from Nonwestern Perspectives
  One Crisis, Two Responses: A Transboundary Analysis of the Melamine-Tainted Milk Powder Crisis in China and Taiwan 2017 Huang YH, Lyu JC
• How Prior Corporate Social Responsibility (CSR) Record Influence the Effectiveness of One Single CSR initiative: Mediating Role of Motive Attribution
  Asia Pacific Public Relations Journal 2017 Lyu JC
• In X. Chen (Ed.), The Imagination of Public Relations (In Chinese)
  A Review of Excellence Theory in Public Relations Scholarship 2017 Huang YH, Lyu JC
• Retrospect and Prospect of Excellence Study in Public Relations Scholarship
  Chinese Journal of Journalism and Communication (In Chinese) 2017 Huang YH, Lyu JC
• In A. Schwarz, M. W. Seeger, & C. Auer (Eds.), The Handbook of International Crisis Communication Research
  Crisis communication Research in the Chinese Mainland 2016 Huang YH, Wu F, Cheng AY, Lyu JC
• Current Status of Chinese Communication Research: Who Do What and Cite Whom
  Communication & Society (In Chinese) 2013 So CY, Wang H, Sung N, Lyu JC et al.
• In K. Sriramesh, A. Zerfass, & J. N. Kim (Eds.), Current Trends and Emerging Topics in Public Relations and Communication Management
  The Influence of Excellence: A Citation Analysis of Excellence Study in Public Relations Scholarship, 1992-2011 2013 Huang YH, Lyu JC
• A Comparative Study of Crisis Communication Strategies between Mainland China and Taiwan: The Melamine-tainted Milk Powder Crisis in the Chinese context
  Public Relations Review 2012 Lyu JC
• How Young Chinese Depend on the Media During Public Health Crises ? A Comparative Perspective
  Public Relations Review 2012 Lyu JC